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The Problem

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Consumers were craving more colour, flavour and joy in their everyday lives, while confectionery communication remained largely product-led. Mister Sweet had an opportunity to make the brand feel more relevant to a generation looking for more from everyday moments.
 

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Our Approach

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We repositioned Mister Sweet through “More Than You Can Imagine”, turning the brand from a sweet treat into a platform for joy, imagination and self-expression. A full-funnel campaign combined a hero brand film, creator-led content across TikTok and Instagram, high-impact DOOH and earned PR to bring WANT MORE into summer culture.

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The Results

 

• 3.2M  YouTube views

• 4.06M YouTube impressions

• 2.7M  Meta impressions

• 1.3M  Meta reach

• 304K TikTok impressions

• 8.9M DOOH reach

• 19,993  PR reach - Added value 

 

 Key Insight

 

WANT MORE showed that when you move beyond selling the product and create a world people want to be part of, a confectionery brand can become part of culture.**

 

Mister Sweet became synonymous with more color, more personality and more joy, proving that everyday moments can always be more than you can imagine.

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