About Us
Founded in 2017, Orchard On 25 is a PR-led, full-service creative agency launched by our former founder Jay Badza, inspired by Lee Kuan Yew’s transformative vision. Offering premier PR, social, events, influencer, advertising, design, and strategy services.
O25’s mission is simple: craft campaigns that spark genuine connections between brands and consumers.
In just seven years, O25 has expanded across Africa with offices in South Africa (HQ), Zimbabwe, and Kenya—partnering with bold brands to create lasting impact.
Our Capabilities
Creative
Creative is where bold thinking meets crafted execution. We transform insights into compelling brand worlds from identity systems and campaigns to design, film, and storytelling. Every idea is built to move culture, shift perception, and drive measurable impact.
Digital & Social
We turn platforms into powerful brand ecosystems. We blend data, creativity, and real-time culture to build meaningful engagement across social, paid media, and digital experiences.
Strategy
Strategy is the foundation of everything we do. We uncover human truths, decode market dynamics, and define clear pathways for growth. From brand positioning to campaign architecture, we ensure every move is intentional, differentiated, and results-driven.
PR & Content
We shape narratives that earn attention and build credibility. Our PR & Content team crafts stories that resonate across media, digital platforms, and owned channels. Through strategic storytelling and reputation management, we position brands at the centre of conversation.
Influencer & Experiential
We create moments people want to be part of. From curated influencer partnerships to immersive brand experiences, we connect brands with audiences in authentic and memorable ways. Every collaboration and activation is designed to spark advocacy and cultural relevance.
Honoring the Legacy
of : Jay Badza
25 February 1987
10 March 2025
Jay Badza was a visionary communications strategist and the Founder of Orchard On 25 in Johannesburg. With over 15 years of experience in the industry, he built a reputation as a dynamic marketer who crafted impactful strategies across public relations, events, activations, and integrated brand strategy.
Jay was deeply committed to shaping both brands and people.
As an alumnus of the World Economic Forum’s Global Shapers community, a board member of Tshwane University of Technology’s Integrated Marketing Department, and a jury member for the AdFocus Advertising Awards, he contributed meaningfully to the growth and advancement of the communications industry.
