About Us
Founded in 2017, Orchard On 25 is a PR-led, full-service creative agency launched by our former founder Jay Badza, inspired by Lee Kuan Yew’s transformative vision. Offering premier PR, social, events, influencer, advertising, design, and strategy services.
Orchard On 25’s mission is simple: craft campaigns that spark genuine connections between brands and consumers.
In just seven years, O25 has expanded across Africa with offices in South Africa (HQ), Zimbabwe, and Kenya, partnering with bold brands to create lasting impact.
Honoring the Legacy of Jay Badza
25 February 1987 - 10 March 2025
Born in Harare, Zimbabwe, Jay Badza was a visionary entrepreneur, storyteller, and communications strategist whose impact continues to be felt across South Africa and beyond.
Affectionately known as Mr Jay, he was a dynamic force whose passion, creativity, and unwavering belief in people shaped both careers and communities. From humble beginnings in Dobsonville to becoming one of the country's most respected communications leaders, he built a legacy founded on excellence, innovation, and purpose.
With a natural gift for storytelling, Jay developed a career dedicated to creating meaningful connections between brands and people. His entrepreneurial spirit led him to establish Orchard On 25 in 2017, transforming a bold vision into a thriving agency recognised for its strategic thinking, creative excellence, and commitment to delivering impact.
Beyond his professional achievements, Mr Jay was deeply committed to empowering others. He championed young talent, opened doors for emerging creatives, and created opportunities that changed lives. Mentorship was not simply part of his leadership style, it was central to who he was.
Known for his integrity, generosity, and larger-than-life presence, Jay cultivated lasting relationships and inspired everyone fortunate enough to work alongside him. His influence extends far beyond the business he founded; it lives on through the people he mentored, the careers he helped shape, and the culture of excellence he instilled.
Today, Orchard On 25 proudly continues to honour his vision, values, and enduring belief that great ideas, combined with great people, can change the world.
Honoring the Legacy of Jay Badza
25 February 1987 - 10 March 2025
Jay Badza was a visionary communications strategist and the Founder of Orchard On 25 in Johannesburg. With over 15 years of experience in the industry, he built a reputation as a dynamic marketer who crafted impactful strategies across public relations, events, activations, and integrated brand strategy.
Jay was deeply committed to shaping both brands and people.
As an alumnus of the World Economic Forum’s Global Shapers community, a board member of Tshwane University of Technology’s Integrated Marketing Department, and a jury member for the AdFocus Advertising Awards, he contributed meaningfully to the growth and advancement of the communications industry.
His leadership, vision, and belief in culturally resonant storytelling laid the foundation for Orchard On 25. His legacy continues to guide and inspire the work we do every day.
Honouring the Legacy of Jay Badza
25 February 1987 -10 March 2025
Born in Harare, Zimbabwe, Jay Badza was a visionary entrepreneur, storyteller, and communications strategist whose impact continues to be felt across South Africa and beyond.
Affectionately known as Mr Jay, he was a dynamic force whose passion, creativity, and unwavering belief in people shaped both careers and communities. From humble beginnings in Dobsonville to becoming one of the country's most respected communications leaders, he built a legacy founded on excellence, innovation, and purpose.
With a natural gift for storytelling, Jay developed a career dedicated to creating meaningful connections between brands and people. His entrepreneurial spirit led him to establish Orchard On 25 in 2017, transforming a bold vision into a thriving agency recognised for its strategic thinking, creative excellence, and commitment to delivering impact.
Beyond his professional achievements, Mr Jay was deeply committed to empowering others. He championed young talent, opened doors for emerging creatives, and created opportunities that changed lives. Mentorship was not simply part of his leadership style, it was central to who he was.
Known for his integrity, generosity, and larger-than-life presence, Jay cultivated lasting relationships and inspired everyone fortunate enough to work alongside him. His influence extends far beyond the business he founded; it lives on through the people he mentored, the careers he helped shape, and the culture of excellence he instilled.
Today, Orchard On 25 proudly continues to honour his vision, values, and enduring belief that great ideas, combined with great people, can change the world.
Born in Harare, Zimbabwe, Jay Badza was a visionary entrepreneur, storyteller, and communications strategist whose impact continues to be felt across South Africa and beyond. Affectionately known as Mr Jay, he was a dynamic force whose passion, creativity, and unwavering belief in people shaped both careers and communities. From humble beginnings in Dobsonville to becoming one of the country's most respected communications leaders, he built a legacy founded on excellence, innovation, and purpose. With a natural gift for storytelling, Jay developed a career dedicated to creating meaningful connections between brands and people. His entrepreneurial spirit led him to establish Orchard On 25 in 2017, transforming a bold vision into a thriving agency recognised for its strategic thinking, creative excellence, and commitment to delivering impact. Beyond his professional achievements, Mr Jay was deeply committed to empowering others. He championed young talent, opened doors for emerging creatives, and created opportunities that changed lives. Mentorship was not simply part of his leadership style, it was central to who he was. Known for his integrity, generosity, and larger-than-life presence, Jay cultivated lasting relationships and inspired everyone fortunate enough to work alongside him. His influence extends far beyond the business he founded; it lives on through the people he mentored, the careers he helped shape, and the culture of excellence he instilled. Today, Orchard On 25 proudly continues to honour his vision, values, and enduring belief that great ideas, combined with great people, can change the world.
Our Capabilities
Creative is where bold thinking meets crafted execution. We transform insights into compelling brand worlds from identity systems and campaigns to design, film, and storytelling. Every idea is built to move culture, shift perception, and drive measurable impact.
CREATIVE
We turn platforms into powerful brand ecosystems. We blend data, creativity, and real-time culture to build meaningful engagement across social, paid media, and digital experiences
DIGITAL & SOCIAL
Strategy is the foundation of everything we do. We uncover human truths, decode market dynamics, and define clear pathways for growth. From brand positioning to campaign architecture, we ensure every move is intentional, differentiated, and results-driven.
STRATEGY
We shape narratives that earn attention and build credibility. Our PR & Content team crafts stories that resonate across media, digital platforms, and owned channels. Through strategic storytelling and reputation management, we position brands at the centre of conversation.
PR & CONTENT
We create moments people want to be part of. From curated influencer partnerships to immersive brand experiences, we connect brands with audiences in authentic and memorable ways. Every collaboration and activation is designed to spark advocacy and cultural relevance.
INFLUENCAR & EXPERIENTIAL
