The Problem

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Winter can be harsh on skin, yet body care is often overlooked. Neutrogena Body needed to strengthen its relevance during the colder months by making seasonal skincare feel essential, educational and emotionally engaging.

Our Approach

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We positioned Neutrogena Body Care as the essential winter skincare ritual, combining science-led education with immersive PR and influencer storytelling.

The campaign brought the Winter Glow to life through press drops, media interviews, influencer content and the Ultimate Winter Glow Getaway, an immersive wellness experience designed to turn product trial into a memorable self-care journey.

The Results

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2.38M - Earned media reach

R11.9M - Earned PR value

52 - Total media coverage pieces

3- Strategic PR content pieces

Coverage spanned lifestyle, beauty, trade and broadcast platforms, extending the campaign's reach and reinforcing Neutrogena Body's winter relevance.

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Key Insight

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By combining science, self-care and experience, Neutrogena Body moved beyond product communication to become part of the winter self-care conversation. The campaign strengthened product relevance, built consumer understanding and positioned Neutrogena Body Care as a trusted companion for healthier, more confident skin throughout winter.